Our Story


"Chances are if I come across products I love and would want to buy for my own kids - it's going to end up on the shop."

What Little Wonder was launched in 2017 when I discovered a need for modern, trendy pieces that were affordable in colors that didn’t “scream baby”.

As a naturally picky shopper, I am extremely intentional about the products we offer and the quality of each and every piece. I love to shop small and support other businesses, which is why I curate products from small and independent brands. From the swaddles to the crib sheets, pacifiers to the knotted gowns – each item is truly a staple essential. With our creamy, gender neutral color palette, it’s so easy to create the perfect staple collection for your little one. 

What Little Wonder is all about basic, effortless pieces that are functional, comfortable and beautiful. 

You can always expect new, fresh product offerings that are premium quality and on trend. Our pieces are modern, a little boho and a lot adorable!

I’m always refining our line-up and listening to what you have to say. Need help curating the perfect baby shower package? Or just want to reach out and say hello? Don’t be shy! I’m always happy to hear from you!

I truly adore curating items for you and your little one to enjoy and I hope you love your goodies as much as I do!

Oh, and be sure to tag us in your photos on Instagram @whatlittlewonder – I mean, who doesn’t love a cute baby pic?




Founder of What Little Wonder


 Photo: Esther Huynh